Services
First-party attribution
The numbers you own, not a pixel you rent.
Events, identity, and a model you can defend in a board meeting. First-party data, wired through the shop and the site, so spend is not a guess.
01
Name the conversions
What a lead, a sale, and a qualified visit actually are.
02
Collect what you own
Server events, consented identity, a warehouse you control.
03
Report in English
A monthly note a founder can forward.
Attribution · Last 30 days
Where the revenue actually came from.
Server events
Channel Pixel says First-party says
Search22%38%
Paid social41%21%
Email12%27%
- now
purchase$84.00 · 2 itemsconsented ✓ - 2s ago
add_to_cart5W-30 · 5 qtconsented ✓ - 5s ago
page_view/oil/full-syntheticconsented ✓ - 7s ago
leadform · quoteconsented ✓ - 10s ago
identifyconsented · hashedconsented ✓
In the book
Work that uses this muscle.
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