Shop
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Services
The letter, the flow, and the automation that sends it.
Design for the letter. Automations and workflows so the next message is earned, not blasted. Welcome, browse, abandoned cart, win-back. One bench writes it and wires it.
01
Design the letter
Type, colour, and a single job. Not a template with a logo dropped in.
02
Name the trigger
What the person did. What they did not. The wait in between.
03
Wire the workflow
The shop, the list, the send. A split if they open, a quieter path if they do not.
Designed in the brand. Wired to the shop. Every branch has a quieter path, and a person still approves the copy.
In the book
Work that uses this muscle.
Ecommerce · Design
Valvoline Shop
The store at shop.valvolineglobal.com. Catalogue, checkout, and a shop that can take the click.
Ecommerce · Brand
BrewDog
A retail site that drinks like the brand and checks out like a shop.
Ecommerce · Product
Adoorn
A product shop with a point of view, not a catalogue dump.
Also in the bench
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Start a project
Tell us one thing at a time.
Kevin or Chris will reply. Not a sales team.
Applications
What you need built.
Pick a tile to add it to the brief.